Course Integration Proposal: Architecture and Entrepreneurship

Why have you chosen to incorporate these classs?Entrepreneurship as it relates to get downing and constructing a successful concern. â€Å"Entrepreneurship is the procedure of chance acknowledgment and resource acquisition that leads to the creative activity of something new.† To use Entrepreneur’s head set in the chase of Architecture can be helpful if seeing the broad array of originative chances a individual can make with an architectural grade.What will you make to incorporate the classs?Understand the value of entrepreneurship in architecture and the design professions to society. Identify and critically analyze major issues in entrepreneurship. Identify some of the taking figures in entrepreneurship and diverse design. Present prospective calling way in a manner that communicates efficaciously for future prospective.How will you demo that you have successfully completed the integrating ( i.e. , presentation, research paper, or other signifiers of certification ) ? You should confer with with your module on effectual and appropriate options for this.A paper with appropriate survey and diagram to demo the Entrepreneurship in Architecture. Abstraction Entrepreneurship as it relates to get downing and constructing a successful concern. â€Å"Entrepreneurship is the procedure of chance acknowledgment and resource acquisition that leads to the creative activity of something new.† To understand and use Entrepreneur’s head set in the chase of Architecture can be helpful if seeing the broad array of originative chances a individual can make with an architectural grade. The Value and demand in architecture entrepreneurship to society today is altering radically. So identifying chances and alterations today, critically analyze major issues in entrepreneurship. Besides identify some of the taking figures in entrepreneurship and diverse interior decorators in recent events. To present prospective calling way in a manner that communicates efficaciously in usage of diagrams, artworks, and instance survey for prospective hereafter. How does one learn and fix for the forthcoming of entrepreneurial activity that may potentially convey impact the tomorrow’s society? And how does instruction convey one to the province of doing something from nil a pattern of procedure that can be taught and larn to put to death? Those necessary tools, mentions, resources, and procedure for get downing a concern from enterpriser category has taught me a lesson. The Search for bing successful theoretical account with leading, attitude towards the universe, organisation, and larning behaviour in invention of creativeness through instruction is cardinal to the kernel. I think the importance of the definition of being an Entrepreneur â€Å"a individual who will take duty for he/she wants it that way.† ( Kane John ) Not simply to merely hold thoughts, clip, and money to fire, but requires awareness, insight, and hazard taking to do it. It is meaningful because most people wanted to get down their ain concern may non hold the hazard taking preparedness or non even have the consciousness for what worst scenario for issue scheme to endorse up the dedication and finding. And the 3 Legged Stool construct for a successful company is non merely for concern. Annuity income, net income, and love what you do are the keys to success, about applies all from personal end, household, organizational, up to national and universe broad, that portions common involvements or non, those 3 keys motivates one another, runs like an engine towards a province of peace and security. Based on Keynesian economic system construction theoretical account today, the concern rhythm of roars and flops, and whoever can sit the tide could hold a appreciation on the hereafter insight trough enterpriser act. And understanding the enterpriser mentality is the first measure for be aftering to get down a concern. Unlike the environing existent universe Architecture has non change in a great spring in its indispensable building method and construct since the modernism in the 20th century, while industrial revolution followed by the flourishing engineering and scientific theory along with station war and population booming. The pattern of architecture is easy doing its ain advancement non wholly in the same gait, but yet the society is looking to designers to work out planetary jobs. We have an chance to utilize our problem-solving accomplishments to change the hereafter of civilisation and do money making it. But does the society need it? See architectural potencies of proposed concern program, or concern potency of proposed design. Patenting constructive item. But what recommends option A over B? What strategies exist in agreement for the demand by aiming demands and presuming a ne'er been built undertaking will make good to its bing context, civilization, and all other facets? It would be ex perimental of act along the manner. The designer is, one time once more, emerging as â€Å"leader† . Master Builders ( architect-led design/build services ) are retrieving from near extinction and offering services to the high-end, every bit good as mass market clients. Home programs are being designed by designers and offered as an option to the mass produced â€Å"builder† market. Advocates for â€Å"good design† have built really profitable concerns around evangelism for their cause. Skyscrapers and big urban graduated table planning led by the good weather-beaten economic system maneuvering the way of architecture resource up or down. Architecture depends on economic growing. When can architecture be wholly independent economically and bring forth wealth itself to the universe system? The â€Å"Tiltwallism† by Jeffrey Brown and Andrew Vrana in Matalab, both from an entrepreneurial act to emerge architecture and enterpriser. The renewed involvement in â€Å"green architecture† is making an wholly new market ready to be led by designers. Niche houses specialising in sustainable architecture and prefabricated places have emerged. These advanced manner brought back natural manner of edifice with nature basically brings in the act of entrepreneurial mentality. Entrepreneur Architects are forcing the boundaries of the traditional pattern but are they truly incorporating to a full extend in array of chances? Others are utilizing engineering to offer new or improved services in pattern. Many more are supplementing their work as designers with personal passions such as authorship, speech production or learning. Many retail ventures have besides been launched by designers, offering merchandises such as lighting, plumbing, furniture or accoutrements. Stating â€Å"Design is non doing beauty, beauty emerges from choice, affinities, integrating, love, † by Louis Khan, is truly true when it comes to what the universe truly needs to be satisfied, the true beauty would be delighting itself through the procedure of acquiring to the ultimate ideal province. The recycling stuff reuse to cut down natural stuff ingestion and impact on the natural environment as a motivational ethical statement, can bring forth the true usage of stuff meeting the demand with accommodating regionally applied constructional methods and stuffs. â€Å"Kengo Kuma, boldly declared that his ultimate purpose was to wipe out architecture’ so that his edifices became one with their surroundings† atomized, particallized construction.The Great Wall House by Kengo Kuma and he used locally produced stuffs wherever he could. The bamboo is a symbol of cultural exchange between Japan and China, , The stuff allows both light and air current to go through through and creates a brooding ambiance – transient and dependant on the alterations in the outside conditions. Shigeru prohibition dedication on reclaimable stuffs such as wood, paper for building, besides provide easiness of shelter for catastrophes such as earth temblor. Material usage in Japan Pavillion, Expo 2000 Hannover ( 2000 ) a†Ã¢â‚¬Å¡ Curtain Wall House ( 1995 ) a†Ã¢â‚¬Å¡ Centre Pompidou-Metz ( 2010 ) all demonstrate the entrepreneurial act of his gesture in today’s society.Exterior Bamboo Cladding The Ring Celestial Bliss in Taiwan was designed steel and bamboo construction looks like a elephantine radiance object hovering over the land. The designers at J.J. Pan & A ; Spouses used reclaimable steel, which serves as the primary structural system, and bamboo facing. The interior projection screen was made from recycled stuffs, while bamboo subdivisions were incorporated into the flooring. Construction stuffs were locally sourced, significantly cut downing transit C footmark. Idea to Product ( ITP ) has been the executing from imaginativeness to realisation. While architectural thoughts may sometimes be a phantasy for today’s engineering, advancement and hope to further land to realization lid by glimpse of visible radiation in 3D printing industry. The bally hereafter in 3D printing engineering brought us hope to get down a revolution non simply in architecture itself but many other facet of universe world in societal, economic, cultural, and environmental. Designed by Nervous System ( hypertext transfer protocol: //n-e-r-v-o-u-s.com/kinematicsHome/ ) , Kinematic allows for the creative activity of necklaces, watchbands and earrings. Users can sculpt the form of their jewellery and command the denseness of the form. Designs created with Kinematicss can be ordered in polished 3D printed nylon in a assortment of colourss, which will be produced by a 3rdparty. Peoples who already have entree to a 3D pressman can download the STL file for place printing. Beyond the jewellery scope, Nervous System has besides been working on larger graduated table merchandises with more advanced package with broader practical applications, an illustration of which is a flexible frock that can be printed in one piece. Bing a portion of the google developer plan, utilizing 3D printing fictile stuff into vesture, the Kinematics frock demonstrates the ability of 3D printing for new attack in fabrication that integrate design in digital fiction from customization to realisation. The folding of apparels can be manipulated into signifiers and forms, manner and flexibleness in demand. â€Å" We refer to Kinematics as a 4D printing system because it generates tight objects that unfold into their intended form after printing, † by originative manager Jessica Rosenkrantz. Such daintiness in poly-geometric signifiers requires tremendous procedure power from computing machine hardware though executing of 3d parametric package, outlining inside informations in every small connexions between pieces should be fine-tuned. The frock had been acquired as lasting aggregation in the Museum of Modern Arts of New York as a certain affirmatory to the new fiction attack. But the downsides are besides obvious that productiveness velocity is a job where construction and method is still doing the prints procedure slow, material assortment is limited unlike natural silky or rage texture a tradition vesture may offer. It is cheaper comparison to competitor’s method in the market today but non yet a cost effectual and non low-cost to ordinary purchaser at $ 3,000 for a piece of frock. Finally, lower production cost to cheaper monetary value may replace the demand for alternate vesture option, where finally the populate usage of 3D-printing will intend everyone has the entree to a 3D pressman being able to publish their ain merchandise that may be redefining society’s demand and developing new alternate manner of life and life today. Computer scientist Yuichiro Takeuchi, who is trusting to do the universe a greener topographic point with 3D pressman, a specially designed package plan that prints incasements. The form of each incasement is first designed with a CAD plan and so printed with a type of narration. Following this, an fond regard on the pressman deposits bantam seeds into the incasement. Within hebdomads, the seeds begin to turn into workss. Takeuchi claims to be able to publish incasements in any form, equaling the imaginativeness of even the most originative garden interior decorator. The seeds grow within the incasements due to a procedure similar to aquicultures. This is a procedure whereby workss aren’t grown in dirt, but alternatively within a stuff that contains mineral foods. Vertical gardens, such as those famously designed by Patrick Blanc, are besides grown in this mode. But while traditional perpendicular gardens such as these can be considerable sums of money to put in and keep, Takeuchi believes that 3D printed workss will be cheaper and easier to turn. With a bigger and faster 3D pressman, Takeuchi hope to be publishing yarn incasements big plenty to turn fruits, veggies and trees, in the close hereafter, particularly when a clip of nutrient scarceness due to overpopulation may come in work stoppage, respond to environment alteration and demand of the universe is the indispensable to an entrepreneurial spirit. In trusting to do a large impact on Tokyo’s ecosystem by transforming left over concrete jungles into green surfaces, this attack can be using to the metropolitan country from densifying urban puting population, conveying back nature into the metropolis. â€Å"Here in Japan we love fire beetles, but as they can merely boom in pristine environments we don’t see them in dense, built-up Tokyo. I’m trusting that by put ining a figure of printed gardens on rooftops and walls throughout Tokyo, I can someday convey back fire beetles to my neighborhood.† Patric Blanc’s new populating wall installing at the Oasis of Aboukir in Paris. I have a dream that one twenty-four hours, a nuptials garnished and decorated with 3D printed nano stuffs that are reclaimable after life clip or non, customized to all attendant, for the best wants of all. Coming place to a welcoming 3D printed landscape garden that grows ain veggie and nutrient, and into the customized printed house that is free to spread out and modify its stuff conveying flexibleness to life. Family and friend could portion the unfastened beginning of designs amongst the common involvement to publish for their ain demand, while shopping is basically one chink off to publish the desire merchandise design to a finish without transporting! Which of class brings the â€Å"unintended consequences† , jurisprudence of unseen/seen causes of action brought by Frederic Bastia. And as Joseph Schumpeter indicates the â€Å"creative destruction† led to a new globalisation of logistic theoretical account. This twenty-four hours shall come shortly with the turning promotion of stuffs and engineering today.

Certified General Accountant Essay

As a Certified General Accountant (CGA), ethics are a fundamental requirement. CGAs affect the welfare of their clients and also the wider stakeholder-society. It is crucial to work in accordance with the six CGA Canada Code of Ethical Principles. Fraud and negligence do occur however and they have negative implications on the professional, the client, the professional body, and society as a whole. For example, in the case of Kelley Lynch, she was trusted by her client, Leonard Cohen, to work responsibly as his business manager (Malemed). Unfortunately, her activities can be analyzed to demonstrate how she failed to act responsibly and directly violated three ethical principles. Lynch violated the ethical principle of Trust and Duties. As a professional accountant, Lynch failed to honour the trust that her client bestowed upon her and used her privileged position as business manager to cater to her own needs. For example, Lynch conspired with Richard Westin to hire him as Cohen’s tax lawyer in order to cater to her self-interest With Westin’s help, they devised a complex corporate structure as a vehicle for retirement savings. Taking advantage of her privilege to access Cohen’s finances, she stole over $50 million. Another key violation is that she failed to remain independent in mind and appearance, as she was once in a personal relationship with Cohen (Malemed). * * Lynch also violated the principle of Responsibilities to Society. She failed to uphold to responsibilities to society, which include acting with trustworthiness, integrity and objectivity. She failed to display these characteristics in her own actions and in her dealings with her colleague, Westin, while serving her client. For example, Lynch is entitled to 15% management compensation, however she broke Cohen’s trust by stealing more than $5 million of his savings, which is greater than her defined compensation amount. She failed to act with integrity and objectivity, when her client took time off from his career. She used this opportunity to receive more royalties through the scheme that Westin helped to develop (Malemed). * * Lynch also directly violated the principle of Deceptive Information. As a professional accountant, Lynch failed to not be associated with information that is false or misleading. With Westin’s help, Lynch pretended to sell Cohen’s music-publishing company and royalty for $12 million. Lynch falsely stated to Cohen that the money from the sale would go to a company owned by his children, but instead it went to a company almost owned entirely by Lynch (Malemed). * * In conclusion, Lynch failed to act responsibly with handling the finances of her client, Cohen and directly violated at least three of the six ethical principles. This is just one incident of fraud and negligence that has occurred in professional accounting bodies. Therefore, to maintain the integrity and respect of the CGA profession, it is crucial that members always act in accordance with the CGA Canada Code of Ethical Principles.

Pyscological Disorders Essay

Behaviourism has many different strengths and weaknesses. One strength of the approach is that is has successfully applied classical and operant condition to its theories. This is strength as it is used in different therapies such as systematic desensitization, which is a type of behaviour therapy to help overcome phobias and other anxiety disorders; it is based on classical conditioning. Another strength is that it uses scientific methods of research making it much more objective, measurable and observable as well as being able to obtain reliable results. An example of this is Banduras’ bobo doll of study of aggression. However, there are also weaknesses to this approach. The Behaviourism approach focuses too much on the â€Å"nurture† side of nature/nurture debate and suggests that all behaviour is learned. However, research has shown that cognitive and biological elements have been proved to affect individual’s behaviour. For example, people learn behaviour by observing others getting rewarded for certain actions. Another weakness is the ethical issues raised by using animals in experiments. This is because animals cannot consent to take part and are unable to withdraw themselves from experiments, for example, Pavlov’s dog studies. A major strength of this theory is that it is quick and affordable. As the behaviourism theory focuses on the future and what is happening now instead of the past, treatment can be quick and effective as they are not discussing past experiences which may be time consuming. However, because this theory ignores past experiences and influences, it may cause problems as individuals may need to discuss past experiences in order to sort their emotions out. Because this theory ignores them and focuses on present experiences it can cause a major problem as people may not be able to benefit from the therapy as they need to discuss their past. * Social Learning Theory: The Social Learning theory was developed my Albert Bandura who believed that we can learn by observing others. This theory however, has different strengths and weaknesses. One of the great strengths of the social learning theory is that it combines important models of learning. This therefore makes it a good education theory. Another strength is that children are seen are easy to teach and any child can be taught. Albert believed that motivation comes largely through praise. The praise, however, is seen indirectly, since it is the model that is praised, not the child. Once motivated, the model provides the bulk of teaching. The general concept is that children just the right environment to begin learning useful skills. Another strength is that it is an easy theory to grasp and it seems to be generally proven by actual experience. For example, when learning to play football, individuals often first watch a game on TV, which provides the inspiration and motivation to learn to play. However, there are weaknesses that question if this theory is correct. The main weakness of this theory is that is does not include the child’s cognitive development. While there are some cognitive insights in the social learning theory, they are not explained. Albert believed that a child was seen as a sponge, absorbing information through modelling. However, the child’s contribution to how models are absorbed is processed and worked out through time and is not present to any extent in the theory. Another weakness is that is does not have any given cause. The social learning theory explains that motivation exists though praise. However, it seems that motivation is socially conditioned, and therefore relative. The social learning then takes the basic social structure as normative and standard, without judgement. * Psychodynamic: This theory was developed by Sigmund Freud and Erik Erickson and believed that we are not always aware of all aspects of ourselves. They ignored all science theories and focused going â€Å"inside the head†. However this theory has different strengths and weaknesses. One strength of the psychodynamic theory is that is focused on the effects that childhood experiments have on the personality. This is a strength because Freud was the first psychologist to realise the importance of childhood. It also led to other psychologists including Piaget developing theories on childhood. Another strength is that it takes both nature and nurture into account. This is a major strength as is emphasise the importance of both. For example, Freud’s assumption of childhood experiences focused on nurture whereas the ID, Ego and Super-ego focused on nature. However, a weakness of the psychodynamic approach is that it is capable of being tested. This is a weakness because the assumptions cannot be scientifically measured or proved wrong, for example, is the idea of the mind being split into three parts. This cannot be proven so therefore questions if its valid information. Another weakness is that it suggests that all behaviour is pre-determined and people do not have free will. * Biological approach: The biological approach was developed by Arnold Gessel who explained the developmental process and stages involved from conception onwards. A strength of this theory is that it is very scientific. This is a major strength because the experiments used are measurable, objective and can be repeated to obtain reliable results. Also, the researcher has more control over the variable. Another strength of the approach is that it increases the likelihood of being able to treat people with abnormal behaviour and provides explanations about the causes of behaviour. This is a major strength as it can be used to improve people’s lives. However, a weakness of the biological approach is that is focuses too much on the â€Å"nature† side of the nature/nurture debate. It argues that behaviour is caused by hormones, neurotransmitters and genetics. Another weakness of the biological approach is that it develops theories about disorders and generalises them to apply to everyone. It does not take into account the view that humans are unique. An example for is that general adaption syndrome assumes that everyone responds in the same way to stress but does not take into account that some people have or need more support than others. * Cognitive: The Cognitive theory was development by Jean Piaget who believed children are born with a very basic mental structure, genetically inherited and evolved, in which all subsequent learning and knowledge is based. One strength of the cognitive approach is that is looks at thought processes which were ignored by other psychologists, especially behaviourists. It looks at processes such as memory, attention and perception which all have an effect on our behaviour. Another strength of this approach is that its theories have been applied to cognitive therapies such as rational emotive therapy which is a therapy that focuses on resolving emotional and behavioural problems and helping people to lead happier and more fulfilling lives. This therapy has been successful in changing irrational thoughts so that behaviour improves. However, a weakness of the cognitive approach is that it reduces human behaviour down to individual processes such as memory and attention. This is a weakness because the human is a product of all the processes working together and not just individual parts. Another weaknesses is that the approach is too mechanical, it compares the human to computers and suggests they have similar though processes. This is a weakness as humans are much more complex than computers. * Humanistic: The humanistic approach was developed by a psychologist called Abraham Maslow who observed the study of the whole person. He looked at human behaviour not only through the eyes of the observed, but through the eyes of the person doing the behaving. A strength of this theory is that is focuses on both the positive nature of humankind and the free will associated with change. Another strength is the way in which many of its aspects fit well with other approaches. Many therapies have provided a more humanistic undertone in their work with clients. Even though they may argue that the humanistic theory does not go far enough, they see the benefit in helping people change. However, a weakness of this theory if that is appears to centre on its lack of concrete treatment on specific issues. With the basic concept behind the theory being free will, it is difficult to develop treatments and study the effectiveness of this theory. Secondly, there are those who believe that the humanistic theory does not help those with more severe personality or mental health problems. Another weakness is that this theory is still not complete as there are different questions that are still unanswered. For example, are people basically good or are their some individuals who are not capable of this? As these questions are still unanswered it questions if the theory is effective.

John’s Case

Case Study John Stokes May 27, 2012 An overview of John’s case John Stokes is a manager of the Tri-Mart Corporation. He recently received an inappropriate email from an employee that showcased nude men in a calendar. He also noticed that the email was forwarded to 50 other people in the organization. Key Issues or Problems He recently received an inappropriate email from an employee that showcased nude men in a calendar. He also noticed that the email was forwarded to 50 other people in the organization. Alterative that John can considerThere are many companies that are currently marketing e-mail monitoring services. John needs these services range from a full e-mail monitoring application to a program that only records the time at which employees pick up their e-mail. The full e-mail application program will record all of the following information. The e-mail recipient ?The e-mail sender ?The number of words in the e-mail The time the employee spent reading e-mail ?The time t he employee spent composing e-mail ?The number of attachments ?The type of e-mail – business-related or non-business related.A potential solution to John’s dilemma Full E-mail monitoring application to a program that only records the time at which employees pick up their e-mail. The full e-mail application program will record all of the following information. The e-mail recipient ?The e-mail sender ?The number of words in the e-mail The time the employee spent reading e-mail ?The time the employee spent composing e-mail ?The number of attachments ?The type of e-mail business-related or non-business related My conclusion on the case studyEmployee’s privacy rights in the workplace depend on whether they work in the public sector or private sector. Because constitutional rights operate primarily to protect citizens from the government1 state action is required before a citizen can invoke a constitutional right. Therefore, since most Americans work in the private se ctor, the United States Constitution and its corresponding Fourth Amendment privacy protect provides little guidance in private sector e-mail monitoring situations.

Letter of Recommendation

I take immense pleasure in introducing one of my outstanding students†¦. whom I know for the past three years. I have taught him the courses of ‘Electrical machines’ , ‘Power Electronics’ , ‘Modelling of power system components’ and ‘Network theory’. This interaction with him provides me sufficient information to gauge and asses the intellectual capability and analytical skills that he has developed during his course . I would rank him among the top 1% of the students I have taught in my experience of 25 years.I find †¦.. to be hard working, diligent and sincere in his efforts and feel that his practical and logical approach of handling the problems presented should be brought to your notice. In him, I find the commitment desirous of a good student, meticulous with the right blend of aptitude, merit and determination. His clarity of thought combined with his analytical ability, supported by his excellent communication skil ls, brings out the intellectual independence in him.His ability to work with counter parts and even with his seniors is exemplary. With his pleasing manners, proficiency in communicating his ideas effectively, he has established an excellent rapport with his fellow students and the faculty. He has brilliant team leader skills and is competent of extracting the best out of his team members. He also has good teaching capabilities. He has attended various symposia held in the city, which suggests his keen interest in the latest technological advancements.Considering his motivation, perseverance and intelligence, I strongly believe that he will scale the highest peaks in his fields of interest. In view of all the above facts, I strongly recommend him, without any hesitation, for admission into your graduate program with possible financial assistance, and would like to recommend him to qualify as a teaching/research assistant in your university. Letter of Recommendation LETTER OF RECOMMENDATION I take great pleasure to recommend the candidature of Mr. XXXYYY for admission into the graduate program at your esteemed university. He has been a student in many of my classes during the academic years to and my interaction with him during this period had given me adequate scope to examine him intimately, as to judge his personality and scholastic capabilities. Having taught him , supervising him in laboratory, being his final year project mentor, I had an occasion to be in close association with him.I am glad to present this testimonial for your reference and I know he would do well if given the opportunity to continue his education. Mr. XXXYYY is intelligent, inquisitive and yearns to gain in-depth knowledge. He has an excellent ken of Analytical and Logical Skills, which he applies efficiently in problem solving. He is optimistic, communicates effectively while working as a part of team and has a strong work ethic. I found him very sincere, diligent and responsible towards his course work.He is equipped with the right level of self-confidence and maturity. When in times where the students were reluctant to take up real time projects during their final year, Mr. XXXYYY with his knowledge and experience on the Software, embedded systems design, manufacturing process & with his personal network connections for procuring components required for the project, encouraged and made six other teams to take up real time projects.More so, he and his team completed their final year project â€Å"Project Title† with excellence and won the Best Project of the Year Award from the university. Mr. XXXYYY’s proficiency in English is commendable. He has always maintained a good academic record in both theory and practical studies and has been a regular student in our institution. His organizational, analytical and interpersonal skills are highly developed. He maintains a good rapport with the faculty members and peers.Considering his per formance records and other activities, I place him in the top 5% in his class. He has shown the motivation, intelligence, preserving nature and analytical aptitude for graduate program. Considering his enthusiastic quest for knowledge and intellectual capabilities, I strongly advocate him for Master’s program in your honored university. I am confident that he would continue to be a promising and competitive student and would be capable of efficiently discharging his duties. I wish him a prosperous career ahead. Letter of Recommendation I take immense pleasure in introducing one of my outstanding students†¦. whom I know for the past three years. I have taught him the courses of ‘Electrical machines’ , ‘Power Electronics’ , ‘Modelling of power system components’ and ‘Network theory’. This interaction with him provides me sufficient information to gauge and asses the intellectual capability and analytical skills that he has developed during his course . I would rank him among the top 1% of the students I have taught in my experience of 25 years.I find †¦.. to be hard working, diligent and sincere in his efforts and feel that his practical and logical approach of handling the problems presented should be brought to your notice. In him, I find the commitment desirous of a good student, meticulous with the right blend of aptitude, merit and determination. His clarity of thought combined with his analytical ability, supported by his excellent communication skil ls, brings out the intellectual independence in him.His ability to work with counter parts and even with his seniors is exemplary. With his pleasing manners, proficiency in communicating his ideas effectively, he has established an excellent rapport with his fellow students and the faculty. He has brilliant team leader skills and is competent of extracting the best out of his team members. He also has good teaching capabilities. He has attended various symposia held in the city, which suggests his keen interest in the latest technological advancements.Considering his motivation, perseverance and intelligence, I strongly believe that he will scale the highest peaks in his fields of interest. In view of all the above facts, I strongly recommend him, without any hesitation, for admission into your graduate program with possible financial assistance, and would like to recommend him to qualify as a teaching/research assistant in your university.

Applying How to Read Literature Like a Professor

How to Read Literature Like a Professor by Thomas C. Foster has shown me how to reach true understanding in my future reading of literature and has helped me to reach a new depth in works of literature I have already analyzed. Swimming, seasons, weather and diseases have all taken on more than simply a set scene. Abuse of power over youth or the uneducated is more noticeable. The use of irony is more noticeable. This book has armed me with the ability to recognize political meaning within literary works.Armed newly with this knowledge I reanalyze several novels from my high school career and I learn more about the author as well as the characters who the authors present me with. In The House of Mirth by Edith Wharton, Lily Barton is eaten by Gus Trenor, an older man she believed was her friend. Lily was not literally eaten by Trenor. Gus Trenor is not a literal vampire. However, Lily places her trust in Gus Trenor to make an investment for her with the very little amount of money she has (chapter 7, book 1).When Lily is later incapable of paying back the money Gus has been giving to her as though an investment gave money rather than increasing in value, Gus envisions a way in which Lily can quite easily pay him back. Gus Trenor invites Lily to his house in town under false pretenses (chapter 13, book 1). He allows Lily to come alone to his house without the protection of any other women. Gus wants to have sex with Lily in exchange for the money he had been giving her. When Lily manages to flee his house, Gus allows her name to be ruined. Lily is no longer able to keep her friends.Lily is seen as an easy woman. People no longer treat her like a young respectable lady. George Dorset even wants to use her as marital relief (chapter 6, book 2). Lily can no longer be a part of high society. Gus exacts his payment by ruining her name in the eyes of all whom she associates with. Gus took advantage of her innocence and let others treat her as though she was dead. Such behavior places Gus and Lily within the parameters of chapter three â€Å"Nice to Eat You: Acts of Vampires† in How to Read Literature Like a Professor (Foster, pg. 15). It’s More Than Just Rain or Snow† is the title of chapter ten in How to Read Literature Like a Professor (Foster, pg. 74). Rain as used in The Adventures of Huckleberry Finn by Mark Twain has deep symbolic meaning. When Huck Finn finds Jim after running away from his father’s hut, the two are caught in a torrential rain (chapter 9). This rain represents the washing away of both of their old lives. Although Huck is a rich young man, he cannot use his wealth or live comfortably because his wicked father wishes to have his money in order to drink. After the rain, Huck has bonded with Jim and wishes to protect him (chapter 9).Jim’s old life as a slave no longer matters to Huck. Huck begins to realize that Jim truly cares about him. Huck sees Jim as a person. The rain washes away all Huc k has learned concerning the slaves. Huck begins to learn for himself after all his former ideas of life and slaves are washed away by this symbolic and literal rain. â€Å"It’s All Political† is the title of chapter thirteen of How to Read Literature Like a Professor (Foster, pg. 108). The Crucible by Arthur Miller is largely a political play. This story shows the effect heightened power or panic of society upon authority.Reverend Hale realizes the evil deed he did by quickly condemning women of witchcraft. He realizes he has allowed innocent people to die in his conceit. He begs the judge to allow the remaining accused and condemned free (act 4). However, Danforth states he will not pardon the remainder because a dozen have already been killed, with his seal on the death warrants, for practicing the same witchcraft of which the others have been accused (act 4). Arthur Miller wrote this play to show the McCarthyism of his time with the fear of radical political platfo rms was a repeat of the Salem witch trials at the end of the seventeenth century.Any time in which political figures such as McCarthy or Danforth get excited and begin to condemn others who they fear revolt or change from, Arthur Miller’s play shall be a shining example of what the effects will be. Many innocent accused will have no defense unless they lie. Therefore The Crucible is an excellent example of politics being ingrained in literary accomplishments. Chapter twenty-six of How to Read Literature Like a Professor is titled â€Å"Is He Serious? And Other Ironies† (Foster, pg. 235). Antigone by Sophocles opens on a pair of sisters.Both have just learned of the death of both their brothers (scene 1). It is spring (scene 1). Rather than celebrating the beauty of new life, the daughters of a now dead king and queen must mourn the death of their brothers. They battled and killed each other, adding further sadness to their deaths. The new king, Creon, their uncle, decl ares that only one brother shall be buried (scene 1). By purposely disobeying this law, Antigone condemns herself to death in the beautiful spring seasons (scene 3) but dies by her own hands (scene 7).Her betrothed, Creon’s son, kills himself when she is found dead (scene 7). Creon’s wife is then found dead as well (scene 7). Amid the new life of spring, death is found in abundance among the royal family. Sophocles is in deadly earnest about this irony. Chapter eighteen of How to Read Literature Like a Professor is entitled â€Å"If She Comes Up, It’s Baptism† (Foster, pg. 152). The Awakening by Kate Chopin holds the baptism of Edna Pontellier. Edna has not just become a follower of Christ. She simply went for a swim off the coast of Grand Isle (chapter 10).After the thrill of learning to swim and nearly drowning when she swims out too far, Edna begins to feel dissatisfied with her present life. She does not love her husband but Robert. She realizes she w ants freedom from her husband (chapter 14). She is born into new understanding of her own life. Edna no longer cares to please her husband. She wants to please herself. She eventually drowns herself in the same waters that began her new vision of her life (chapter 39). Her baptism began not a revelation of God but a revelation of herself. Geography also plays a strong role in the configuration of a book.In The Night Thoreau Spent in Jail by Jerome Lawrence and Robert E. Lee, Thoreau realizes that a truly learning mind must not be put in a closed space and teaches in open fields (act 1). Thoreau refuses to believe God is in a church and refuses to go into the community church (act 1). Thoreau is often among nature as opposed to being inside of an enclosed building. However, Thoreau realizes he can still be mentally free if he remains in jail rather than paying taxes to a government he does not support (act 1). The use of open land which Thoreau is around so often shows he believes in an open sort of life.He preaches an open mind and thrives on open fields. The use of geography clearly conforms to chapter nineteen of How to Read Literature Like a Professor, entitled â€Å"Geography Matters†¦Ã¢â‚¬  (Foster, pg. 163). â€Å"†¦ And Rarely Just Illness† is the title of chapter twenty-four of How to Read Literature Like a Professor (Foster, pg. 213). Jane Eyre by Charlotte Bronte uses a stroke and subsequent wasting away to depict the sheer pride and hatefulness of Mrs. Reed who never cared for her niece, Jane Eyre, as she promised her husband she would do (chapter 21). Mrs.Reed always wished Jane Eyre had died with fever at Lowood (chapter 21). She disliked Jane intensely and could not love her even on her death bed (chapter 21). Although Mrs. Reed knows she is dying she refuses to love Jane Eyre which had been Jane’s favorite wish for their relationship (chapter 21). The disease shows the wretchedness of Mrs. Reed for not loving her own ki n. The disease signifies the way Mrs. Reed had been wasting away in mind and spirit before she was attacked with the stroke. It was not simply sickness of the body which afflicted Mrs. Reed.How to Read Literature Like a Professor has assisted me with learning more about novels I have already read. In the future I am sure I will be able to apply both the chapters I have selected above and others. The selection of which chapter to use was difficult for each book. The finer details in the novels are now easier to comprehend and relate to the rest of every novel. Now when I read about heart disease, a blind man or even sex I shall know that there is a more meaningful reason that each of these events have unfolded than simply to create an entertaining story.

Executive Leadership Research Proposal Example | Topics and Well Written Essays - 2500 words

Executive Leadership - Research Proposal Example 2014). The program aims to assist the organization in identifying potential leaders and build their capacity with essential skills to achieve the present and future leadership requirements. Leadership training programs are essential for the organization because they enables the management to evaluate the efficiency of their operations, increase competency, empower employees and satisfy the organizations’ current and future leadership requirements (Morse et al., 2007). In addition, it enables the organization to achieve improved value for products and service due to improved efficiency, reduced cost of operations and improved satisfaction of the stakeholders. Developing and retaining competent leaders in an organization are one of the most challenges organizations are facing today (Wart, 2012). The leadership development programs should have the capacity to satisfy current and future needs of the organization leadership (Cleveland, 1985). Despite the importance of leadership development in creating value for the organization, most managers consider building leadership talent as the most challenging practice. Organizations continue to face challenges of getting suitable candidates to fill the top leadership positions despite the rising unemployment in the labor market (Barnard, 1968). Successful leadership development requires the managers to recognize the organization plans, and the necessary leadership approaches appropriate for executing that plans (Wart, 2012). The managers should start by reviewing the organization best strategies in order to recognize the leadership needs as well as the qualities appropriate for the required leadership in those particular areas (Drucker, 2009). The best practices to be reviewed include formal development programs, and feedback/ multi-source rating of performance, executive coaching, job assignments, mentoring, reflection, action learning, and outdoor challenges (Velsor et al.,

Project on Syracuse University Handicap Access Lab Report

Project on Syracuse University Handicap Access - Lab Report Example Materials The material necessary for the completion of this report included conducting a survey of the different areas of the university premises to find out what facilities are accessible to the disable personnel who get into the premises. The other method used to collect data was interviews. An interview was conducted with the construction supervisor to find out on their plans to make their designs accessible to disabled personnel. Collected data Lot Name Total Spots Handicap Spots ADA Requirement Within Requirement? (Yes or No) Arch Strip   28 28 2 2 Yes Adam Street Garage 301 7 8 No Booth Garage 365 8 8 Yes Brockway 26 0 2 No Brewster Boland Garage 196 2 6 No Day/Flint   134 5 5 Yes Dome 34 0 2 No Harrison 60 3 3 Yes Haven 18 1 1 Yes Irving Garage 409 14 9 Yes Lawrinson Garage 154 0 6 No Marion 58 2 3 No Ostrom   58 58 0 3 No Quad 1 154 11 6 Yes Quad2 46 3 2 Yes Quad 3   27 4 2 Yes Quad 4   107 3 5 No Quad 5  Ã‚   21 2 1 Yes Sadler   53 0 3 No Shaw 51 1 3 No Stadium 474 0 9 No University Ave Garage 783 17 15.66 Yes Walnut West   10 1 1 Yes Washington 5 1 1 Yes Washington Arms 20 1 1 Yes Waverly   109 8 5 Yes Women's Building N/S  Ã‚   105 2 5 No TOTAL 3806 98 Results The data collected as shown above indicates that most of the parking lots that the survey was conducted were accessible to persons with disabilities. ... From the research conducted by the author it was found that the south campus does not put in disabled spots unless requested by an individual and then they will put a disabled spot near the residence of the person who requested. From the dining hall that is being built in the west campus, there are plans to put disabled spots but there is no room so there will be no likelihood of adding more parking. The construction supervisor should be advised to consider putting in place elevators since the area is not enough for the construction of ramps. From the above chart we gather that only 5.52% of the university’s parking lot is accessible to the disabled personnel. The amount of space created for handicapped spot should not be much but at least a sizable space that is enough. This may not be much or equal but it shows an effort to provide the ethical responsibility of the university to the disabled personnel within the premises and outside. According to the design manual- barrier f ree (2008), ramps should be conducted in all areas accessible to all kinds of people especially shopping malls, pathway alleys, tenant buildings and even restaurants. The ADA act requires that all landlords should make structural changes to existing facilities to meet their program accessibility requirements. This act also applicable to the facilities undertaking constructions and everyone is liable to the consequences of breaking the rule. The design manual- barrier free (2008), requires that every facility that offers access to the handicapped to provide ramps to make an ease access of the building. Wheelchair ramps can be permanent, semi-permanent or portable. Permanent and

Skills Applicatio Questions Essay Example | Topics and Well Written Essays - 750 words

Skills Applicatio Questions - Essay Example In this scenario, the common goal was to design an effective power-point presentation that contains pertinent details on conflict negotiation techniques. Since each team is comprised of three members each, the team is expected to delegate the team leader and the respective team members together with tasks to be assigned and achieved. One was therefore elected the group leader and part of one’s responsibilities was to solicit information regarding tasks that each member needs to fulfill. One member was assigned to make the necessary research on all pertinent details that need to be incorporated in the presentation. The other member was supposed to integrate all information in a power point presentation. And finally, a group leader, one was tasked to report during the scheduled presentation date. Aside from assigning tasks, one made it clear that in a defined time frame, say in three days, the information should be ready so that the other member could finalize the power point pr esentation in two days’ time. Enough leeway was provided for me, as the leader and reporter, to review the materials and present effectively. The presentation was therefore a success due to clear objectives, roles, responsibilities and conformity to defined time frame. 2. Significant Achievement. Outside of your academic accomplishments, what would you consider to be one of your most significant achievements to date and why? Outside one’s academic accomplishments, one of the most significant achievements to date was being successful in current and previous work endeavors. Having had employment opportunities that ranged from being an Arabic teacher, to assuming the position of an assistant marketing manager for an organization in the UK, and finally working as a cashier, provided various chances for personal and professional growth. A variety of skills were likewise developed through the course of employment, such as interpersonal, cognitive and analytical, coaching and mentoring, leadership and administrative, communication and customer service relations skills. One acknowledges that working in the UK as an assistant manager was most challenging; yet rewarding, in terms of enhancing knowledge, abilities and skills in the application of marketing strategies that would ensure customer satisfaction and the achievement of organizational goals. The position was challenging as one was expected to apply the needed strategies that would respond to customers’ inquiries and complaints. In retrospect, one likewise realized that working as an Arabic teacher was also a challenging role since the students were in their primary level and were therefore considered in their most crucial developmental stage. Being able to successfully motivate young students to learn by assisting in the creation of a conducive learning environment was most rewarding. Part 2 1. Tell us about a difficult situation that you have encountered and how you resolved it. A difficult situation that one remembers clearly was trying to address a customer complaint. In business, there is the philosophy that organizations strive to satisfy customer’s needs. In this particular instance, the customer was definitely not satisfied with the organization’s product that was purchased and was asking for a refund. Through the skills gained on customer service, one was able to address the

Criticizing an Argument by Analogy Essay Example | Topics and Well Written Essays - 250 words

Criticizing an Argument by Analogy - Essay Example ion, articulating that they feel as if a friend has been lost, and demonstrate the signs of opiate-withdrawal, augmented anxiety, aggravation, and misery. Drugs make individuals behave this way too, and these are the typical indicators of an addict in refutation. The recent experiments in the USA that illustrate that the typical American watches over 4 hours of TV each day, as well as 49% of those, persist to watch despite confessing to doing it exceptionally reflects the threat that TV has on human beings. Very many individuals do not realize that they are addicted to a drug called TV. This is because literally all they do revolves around them coming back to watch it, after whatever task. Drugs have the capacity to get one hooked and he or she thinks about is getting to use them; this is exactly what TV does to people. Addicts recognize they are doing damage to themselves, but go on to utilize the drug regardless. Human beings should recognize that the TV works as an ultra-modern drug delivery method, and it is just as damaging to the brain as each other drug, and they should just say

Fashion Designer versus Stylist Essay Example | Topics and Well Written Essays - 500 words

Fashion Designer versus Stylist - Essay Example Suffice it to say, that lots of TV-stars and celebrities prefer having their personal stylists, who is always ready to create a fantastic image for them. As for the fashion shows, they are, as usual, above all praises. Designers are to satisfy the most sophisticated clients, there are notorious for the ability to create the masterpieces of clothing, which never keeps you indifferent. Nevertheless, most of us do not distinguish between the professions of people connected with fashion industry. We just apply to these people and trust them during the procedure of creating our perfect style without looking deeply into their tasks and the peculiarities of this or that job. Stylists, designers, whatever, we know that their vocation is to make us more beautiful and thus, self-confident. But it is hard to imagine that, in case of need of a gorgeous dress, you will address the stylist at once, as well as it is impossible to dress your hair at the Fashion House. It is obvious that both fashion designer and fashion stylist belong to the same sphere of activity; their efforts are directed to satisfying the aesthetic tastes of various people, they bring beauty, refinement and preciosity in their lives. These professionals work with the same materials, communicate with the similar categories of people, they are to monitor the world’s most popular trends and respond to the particular needs of the customers.

African studies Essay Example | Topics and Well Written Essays - 500 words - 5

African studies - Essay Example Additionally, the trade also led to the adoption of Islam religion. The encounter of West Africans with the Arabs helped Northern Africa to become a part of the Islamic influence. The Trans-Saharan region had been prepared for acceptance Islam faith in 7th century. Islam was one of the influential factors in the civilization of West Africa where Europeans had refused to penetrate due to the desert conditions. The cultural transformation entailed value for human life, novelty, and social prestige. Powerful kingdoms arose in West Africa due to Trans-Saharan trade. Soninke of Ghana and Mandinka in Mali participated in the trade and accumulated enormous wealth (Shillington 88). Wealth gave the kingdoms the power to maintain rule and influence in the trade. However, the region was not safe and secure due to the gold and ivory trade. Kingdoms would attack each other when traversing the desert. Robbers attacked and hijacked caravans and charioteers. Additionally, kingdoms required slaves and led to a reduction of people. People fled and moved southwards to escape the mistreatment. The spread of Islam brought tension in Western Africa as traditionalist communities resisted the influence of the religion and created a balance. The interactions between Arabs in North Africa and the trading parties from Western Sudan led to the development of infrastructures such as trade roots, monuments, and schools. According to Shillington, the development of fundamental trade centers such as Taghaza, Fezzan, Gao, Tadmeka, Wakata, and Kumbi-Saleh brought commercial and administrative organs that were responsible for trade of goods (p. 92). Communities gained gold, ivory and slaves to boost their economic power in the trade. Local leaders use forced labor to collect goods and make profits from the inferior trading communities. The economic benefits of Trans-Saharan trade were felt in Mali, Songhay and Bornu due to participation in

The Use and Impact of the Internet and Social Media Essay

The Use and Impact of the Internet and Social Media - Essay Example The introduction and growth of social media have had adverse effects on the quality of friendship made. Currently, people are in a rush to make friends without clear knowledge and understanding of what these people are, their backgrounds and what common interests you share. Others prefer interacting with their friends via smartphones and computers rather than creating friendship time where people can interact with each other and build on friendship ties. On the other hand, I disagree with some of Deresiewicz 's opinions and thoughts. Social media platform has taken dissemination of information to another level. In my opinion, people using online platforms can share what they want others to see. Most of the social media platforms have a privacy column where one can choose what other people can see about them. Apart from that, social sites such as Facebook and Twitter have helped bridge strong ties between their users. Information can be easily passed from one person to another via twe ets and Facebook updates hence as much as Deresiewicz describes them as a liability to quality friendship, it is important to look at the positives as a whole.From his view, Deresiewicz has a solid argument with candid illustrations but it is important to look at the positive attributes the online platform has created so far.In her article "The Things People Say: Rumors in an Age of Unreason", Elizabeth Kolbert describes how the use of the World Wide Web has influenced peoples way of analyzing critical issues affecting them in the society.

Abortion Essay Example | Topics and Well Written Essays - 500 words - 18

Abortion - Essay Example According to Peter Singer’s argument, human beings have a certain property that makes it morally wrong to kill them. The inherent property possessed by human beings increases their value and arguably overcomes any decision aimed at terminating life. However, infants do not possess the same property. Therefore, the fact that the properties are not evident in infants, Singer deduces that this does not make it morally wrong to kill them. He conversely considers the fact that some people who may have valued the infant may feel wronged. Such bestowing of value to infants by a section of the society emanates due to diversity in thoughts and believe. From the analysis this argument as presented by Singer, it is clear that it is based on the fact that he is of the opinion that killing an infant is less serious compared to killing a person. Therefore, it is correct inference that according to Singer, infants are less human and do not possess the same fundamental rights enjoyed by human beings (Lodp, 2013). Singer also advances the notion that infants who are rejected because they are physically handicapped are better off dead. Critical analysis of this sentiment shows that Singer believes that unwanted infants should not be subjected to the suffering that comes along with being raised in a hostile society or family. Instead of being discriminated on the basis of their physical appearance, abortion is a better remedy to the problem of infants being physically disabled. Therefore, Singer fundamentally supports his arguments by referring to the contemporary plight of human beings. From his illustrations on the development of the fetus during the early stages of pregnancy development, Singer tries to prove that the fetus cannot be harmed by not being brought into existence. His assumption is that, during the early stages of development, the fetus is not a fully grown life form or human being that can feel the pain of being killed. Singer has

A Man Called Horse Essay Example | Topics and Well Written Essays - 1500 words

A Man Called Horse - Essay Example This paper illustrates that in the movie, â€Å"A Man Called Horse,† produced in 1970, there is a direct correlation between living the American lifestyle and living with the Native Americans.   The ideology is one which creates divisions and contrasts that are a part of the movie and which develop a different understanding of what it means to belong to an outside culture. The concepts of â€Å"A Man Called Horse†is set in the Wild West when America was only beginning to develop and explore the territories that were a part of the country. The movie begins with a man, John Morgan, who is going to discover the land and which is interested in developing his own area of land in the West. However, on his journeys, he is captured by the Sioux and begins to be treated as one who is trapped in the culture. The transformation which John begins to go through after this comes from watching the culture and how each of the people lives and survive on the land. This is followed by his eventual integration into the culture through gaining warrior status by killing warriors of another tribe, marrying one of the women on the land and going through initiation rights to be a part of the tribe, in which he gains the name ‘horse.’ The depictions of both cultures are then shown through the overall concept while building a sense of value that is a part of the story. The concept which is used in â€Å"A Man Called Horse† begins with the ideology of showing the white man and the ways that were known in the Wild West and depicted by the main character, John. This is shown first through showing the character fishing by the water and performing the expected routines that are a part of the concepts used for settlement. This is followed by the viewpoint which is taken after John is captured. The film shows the Native Americans surrounding John and looking foreign and like outsiders. The perspective and the way in which it is seen through John’s eye s create a sense of threat and the belief that John may die.

Importance Of Agriculture Policy For European Union Essay

Importance Of Agriculture Policy For European Union - Essay Example European Union region possesses a large export market for agricultural goods. Its exports value for 2010 amounted to more than 90 billion Euros (European commission 2011). European Union has become the leading exporter of agri-products. Its agricultural exports superseded that of US in 2003. In 2003 the EU exports of agricultural products amounted to $66 billion and that of US amounted to $64billion (European commission 2007). European Union also imports agricultural products that worth many billion Euros. However its exports have been significantly higher than its import of agri-goods in the past decade. The balance of trade of EU in agricultural product has also been improved in the past decade. The following table shows the European Union Exports and Imports from 2000 to 2006. The balance of trade was negative in 2000 through 2004. It, however, improved in 2005 and amounted to $6 billion in 2006. EU exports of agricultural products amounted to $135 billion in 2010 (Wall street jou rnal 2011). European Union has Common agricultural policy (CAP). CAP came into existence in 1950’s after the destruction of World War II. CAP was formulated with the vision of avoiding any possible food shortage that EU countries might face due to the massive destruction in World War II. A budget was decided to support, invest and regulate agricultural market in EU region. Initially CAP claimed around 50% of European Union Budget (Visegrad 2010). CAP aims at such regulations and action plans that ensure the safe, healthy and competitive agri-products to be consumed inside the region and exported as well. Primarily, the CAP’s focus has been on the subsidies given to farmers to ensure high production but now due to several factors the CAP’s focus, in its new proposed policy, has been on the policies for agriculture that ensure a farming that meet the standards of environmental security as well as provide competitive products to the EU region and International comm unity. Common agricultural policy takes a very high bite of the EU budget. In 2009 its budget amounted to 55 billion EUR which is about 44% of the total budget of European Union (European commission 2010). This paper will discuss the agricultural policy of European Union, its inception and primary objectives at the time of its formulation. The paper will discuss the importance of agricultural policy of European Union by referring to the important agricultural policies and discussing therein the importance of such policies. Moreover the paper will also discuss the new proposed policies for agriculture and their importance in the changing world scenario for European Union specifically and International community at large. Initial CAP and its importance In its early years, CAP adopted a policy where it provided the subsidies and had a system where the farmers were assured of high prices for their commodities. It also provided a policy for substantial financial assistance to improve and restructure farms and to implement new technological developments in the agricultural production. The underlying objective of CAP at the time of its establishment was to take such measures so as to avoid a possible food shortage in the region, to increase productivity of agricultural sector, to stabilize markets and to ensure price competitiveness of products (Stead 2010). These policies played a very important role. These helped EU region to get out of the fear

TV Paper Essay Example | Topics and Well Written Essays - 1500 words

TV Paper - Essay Example ssues that have been identified in the book are stated hereunder: Americanization The first issue that has been identified within the book name, â€Å"Americanization: A School Reader & Speaker† by Ellwood Griscom (Jr.) and TV romantic sit-com Sex and The City is Americanization. It was viewed that the show â€Å"Sex and The City† mainly concentrated on promoting activities that were considered normal in the American context. Additionally, the concept of changing sex-partners frequently has also been focused considerably. Considering the above mentioned facet, it can be stated that the television sitcom â€Å"Sex and The City† promoted the living habits of the Americans which can be considered as a way of promoting them in other parts of the world (Griscom (Jr.) 230-233). Cultural Imperialism The second major issue that has been critically evaluated in the book and can also be ascertained in the show i.e. ‘Sex and the City’ is the notion of cultural imperialism. The term ‘cultural imperialism’ is depicted in order to ascertain the supremacy of a particular society over the other presumably inferior societies. In this framework, it has been viewed that the show â€Å"Sex and The City† endorsed certain activities that are not usually considered ethical or is accepted in other societies located world-wide. The show has been determined to promote activities such as frequent change of sex partners. Many critics also do believe that the show has tried to influence women and young girls to vie against each other in the modern days (Tomlinson 1-19). Considering the above stated facets, it can be asserted that the show â€Å"Sex and The City† promoted certain activities that are mainly seen in the western countries of the world, thus in turn promoting cultural imperialism.... This paper approves that the American television romantic sit-com named ‘Sex and the City’ is recognized to be amongst the most discussed television sitcoms amid TV critics around the globe. The issue of criticism relating to American TV shows has been viewed from the past. With the increasing technological developments, it has become easy for every individual to access data or videos that promote a specific cultural practice. However, in this context, the concerned show is regarded to have highlighted the qualities that a woman should have in order to meet the current challenges. This report makes a conclusion that the contribution of television series in bringing new changes in the society is measured to be vast. There exist numerous television sit-coms around the globe that are made considering the normal living habits of one’s country or region. However, it has been viewed that when these TV sit-coms are telecasted at the international platform, they often raise a conflict with certain living habits of individuals residing in different nations or following different religious beliefs. With reference to the above discussion, it can be viewed that the major reason behind ardent criticism of the popular TV sit-com i.e. ‘Sex and the City’ is because of its excess promotion of the use of expensive products and the promotion of certain non-universal practices at the international level. Thus, it has been determined that television shows often bring with them certain intricacies that might be lauded in their home nations but might in turn brin g in defame and criticism in the global arena.

Introduction to accounting Essay Example | Topics and Well Written Essays - 1750 words

Introduction to accounting - Essay Example Break even analysis is used in showing the relationship between selling prices, sales volume, variable costs, fixed costs and profits at various levels of activity. It is also referred to as cost-volume profit analysis. It used in determining the break-even point. BEP is the level of activity where the total revenue equals the total costs. Therefore, no profits are realized at the BEP. Appendix 2 shows the workings for the break-even point of the energy drink. At the level of production of 4,286 all fixed and variable costs will have been covered by sales revenue.However break even analysis has its limitations. To begin with, breakeven analysis assumes that fixed cost, variable costs and sales revenue behaves are linear. However, this is not the case since some overhead costs may be stepped in nature. As a result, the straight sales revenue line and total cost line tend to curve beyond certain level of productionAnother limitation of break even analysis is that it assumes that all th e stock produced is sold. Therefore, changes in stock levels are not taken into account in the breakeven chart. Finally, breakeven analysis is only suitable in providing information to relatively small companies that produce one type of products. Thus it’s not suitable for companies producing different product.Margin of safetyMargin of safety measures the amount by which sales may decrease before a company incurs a loss. Forecasting is used in estimating future performance of the business.... budgeted sales –break even sales Assume budgeted sales is 20,000 then margin of safety is 9,285 Appendix 3 Forecast Income Statement Pro forma income statement                   2012 2013 2014 2015 2016 sales 20,000 21,600 23,328 25,194 27,210 cost of goods sold 10,000 10,800 11,664 12,597 13,605 Gross profit 10,000 10,800 11,664 12,597 13,605 Expenses (2,000) (2,160) (2,333) (2,519) (2,721) Profit 8,000 8,640 9,331 10,078 10,884 Interest expense (1,500) (1,500) (1,500) (1,500) (1,500)    6,500 7,140 7,831 8,578 9,384 Tax @30% 1,950 2,142 2,349 2,573 2,815 Appendix 4 Forecast Balance Sheet BALANCE SHEET FORECAST                Fixed Assets 2012 2013 2014 2015 2016 Property, plant & Equipment 50,000 50,000 50,000 50,000 50,000                   Current Assets                Inventories 2,500 2,625 2,756 2,894 3,039 Cash 61,196 63,766 66,505 69,425 72,538 Accounts receivables 1,304 1,369 1,438 1,510 1,585 Total Assets 115,000 117,760 120,699 123,829 127,162 Current Liabilities                Accruals 8,000 8,400 8,820 9,261 9,724 Payables 20,000 21,000 22,050 23,153 24,310                                     Equity 40,000 40,000 40,000 40,000 40,000 Debt 30,000 30,000 30,000 30,000 30,000 Retained earnings 8,000 8,640 9,331 10,078 10,884 Dividends 9,000 9,720 10,498 11,337 12,244 Total Equity and liabilities 115,000 117,760 120,699 123,829 127,162 Cash budget Appendix 4    CASH BUDGET                                     January February March April May June July August September October November December Balance brought forward 0 3,400 7,056 10,982 15,193 19,705 24,534 29,697 35,212 41,099 47,378 54,070 Cash inflow 6,000 6,300 6,615 6,946 7,293 7,658 8,041 8,443 8,865 9,308 9,773 10,262 Total inflow 6,000 9,700 13,671 17,928 22,486 27,363 32,574 38,139 44,077 50,407

The temperature of these in order to get my results Essay Example for Free

The temperature of these in order to get my results Essay In this investigation I will be using CaCO3 in the form of marble chips, and will be reacting these chips with hydrochloric acid. The equation for this is below. Aim: I am trying to investigate whether or not temperature affects the rate of reaction in an experiment. The experiment which I am doing is how temperature affects the rate of gas being given off when Hydrochloric Acid is added to Calcium Carbonate in the form of marble chips. 2HCL(aq) + CaCO3(s) ? H2O (l)+ CO2(g) + CaCl2(aq) Pre-experimentation Procedures, Assessments, and Predictions. Before starting the experiments, I needed to do my risk assessment, find out some things about the chemicals I was going to be using, and make sure that I was fully prepared to do this task safely and efficiently. Hazards: Procedures: Acid Corrosive, can spit when hot Wear safety goggles at all times. Bunsen Burner Exposed flames Do not leave hair untied or let loose clothing flap The Collision Theory I predict that the hotter the acid is, then the faster the rate of reaction will be. I can back this prediction up by stating the Collision Theory, and the Maxwell Boltzmann Distribution theory. When two chemicals react, their molecules have to collide with each other with sufficient energy for the reaction to take place. This is collision theory. The two molecules will only react if they have enough energy. By heating the mixture, you will raise the energy levels of the molecules involved in the reaction. Increasing temperature means the molecules move faster. This is kinetic theory. Preliminary Work and Experiments. In the preliminary work, I was aiming to deduce what the amounts of each chemical should be. I conducted some results using more or less calcium carbonate and each time I took readings every 5 seconds in order to determine how quickly the gas was being given off. I always added the marble chips to 20cm3 of Hydrochloric Acid. To begin with, I used 1. 5 grams of calcium carbonate, and conducted the experiment at room temperature. The experiment was over in 40 seconds, which is too quick. I then tried 1g of marble chips, which took 75 seconds to complete, which is better, yet still too slow. The next day, I decided to try the experiment with 1. 25g. This should have been somewhere between the two speeds of the others, but unfortunately the room temperature was several degrees higher than the day before, and therefore it actually accelerated the experiment. Although this was a setback to getting some useable results, it did show me that because the temperature was higher, the experiment was faster; therefore it was very useful for this experiment. To make sure I had a fair test, I had to do a control. This was at room temperature, whatever that was on the day. Then, I would vary the temperature to see my results. I am going to see how fast the CO2 is given off when I vary the amount of marble chips, therefore I can get the right amount for when I do the full experiment. I set up the apparatus, as shown below, and began the experiment. Here are my first results, please note that the 1. 25g section in italics was the set of results on the hotter day. Amount of gas given off (cm3) Time (s) 1I am going to use temperature as my variable, these experiments were very useful at indicating that my prediction was right. They showed that on the hotter day, even though it had less reactant, the 1. 25g experiment was faster than the 1. 5g one. They also showed that the cold experiment took the longest to complete, which concurs with my prediction. Plan When I do the experiment, I am going to use 1. 25g of calcium carbonate, and 20cm3of Hydrochloric Acid as fixed amounts; I will then vary the temperature of these in order to get my results. To keep the temperature the same both times, and in order to vary it, I will be using an ice bath to keep it cool, and a hot water bath to keep it warm. The calcium carbonate will be measured on a set of sensitive digital scales and the acid will be measured in a measuring cylinder for maximum accuracy.

History of British Empire Notes Essay Example for Free

History of British Empire Notes Essay History of the British Empire leading to the establishment of the commonwealth This work contains information about the British Empire compared to the Roman Empire than compared to the Spartans. This shows who done b=worse things and was it worth going through all of that if their Empire is not the best? My work also contains certain opinions(mine and my dad) and tan some extra information about the commonwealth, what they do and who’s involved in it. I say that that British Empire changed the world the most because their economic system and schooling system means they had technology and money to build army and navies in Rome could only dream of. However the British got their political and law system from the Romans and Rome in the day had great economic power. ‘The sun never sets on the British Empire’ Is a well-known saying about the British Empire because there was a lot of colonies around the world which meant it was daytime somewhere in the Empire. The British Empire covered the largest land area ever ruled over by one nation, this involved over 166 countries. The British Empire began around the 1700, even though there is no longer considered an empire it still has a vast commonwealth network (this means that there are still some colonies that still believe in the British Empire) However, the Roman Empire lasted over 1,000 years and stretched from Britain to the Middle East. Much of the building technology of the Romans were adopted by the western world and are still used today. 2,000 years later. The Romans had much less of advanced tools to work with and the longer length of the time they was an empire. There are many good and bad points about the Roman Empire but what shocked me the most was that they took over neighbouring countries in their plan to take over the world; they tried to do this through violence and destruction. They would use black slaves and animals as entertainment; this would involve blood and violence. This would be held in the Colluseam. They also had massive amounts of slaves and killed hundred thousand during their conquest. The Empire wasn’t all that bad, considering the Empire was so big there had to be harsh and inhumane things to keep control of it. But things like the gladiatorial games weren’t necessary as without the slave the Roman Empire wouldn’t have been as successful and prosperous as they were. I think that the slaves deserve a lot of credit in making the Empire a success, even though what the Romans done to them were harsh and despicable. If I was to compare the Roman Empire to the Spartans, really the Roman Empire would be k nown as what they done would have been common at the time as the Spartans put a whole race into slavery and never let one of them rise above being classed as a slave. The Romans was quite cruel as they would torture slaves, child molestation, rape, poison and incest slaughter, this was just some of the things they would to the slaves compared the British Empire which invaded countries, changed most of their original cultures, once used privateers(pirates that were authorized by the government) would be used to plunder enemy ships during war and encouraged the colonies even in America to do the same. So I have compared the British Empire to the Roman Empire who was then compared to the Spartans and to conclude my research i believe that we should be proud the British Empire as we was much more civilised and didn’t go over the top in attempting to take over the world unlike the Roman Empire who would put people/slaves through the worst things to try to succeed in taking over the world. Just to make things clear the Spartans was far worst as they put a whole race into slavery and that’s all they would be. I asked my dad if he is proud o f the British Empire and he said: ‘At the time they brought allot of civilisation to many places that lacked in it, in different countries they helped build rail roads, postal services, and religion.’ Than I asked him if he was proud of it now, he replied: ‘Yes because nowadays we have strong, economical and commercial ties with the common wealth countries’ I don’t think my dad was too sure about the bad points but apart from that it was clear that he is proud of the British Empire because of how much it has helped the world today. The coalition government has set out a vision to strengthen the commonwealth as a focus for promoting democratic values and development. There are 54 independent sovereign states in the commonwealth. The commonwealth are a group of countries working in the same direction to promote the common interest of their people and promotion of international understanding. Membership of the commonwealth is voluntary , it is 63 years old, it has 54 member states which together comprise over 2 billion citizens. Her majesty the queen is head of the commonwealth, membership of the commonwealth does not bring with it contractual obligations rather members commit to a series of statements of believes esta blished by heads of government. The priorities and programmes of the commonwealth: 1.Good offices for peace- strengthen democratic processes and institutions 2.Rule of law- promoting the rule of law is seen enhancing democracy, good governments and development across the membership 3.Human rights- aims to assist members in the adoption and implementation of international human rights 4.Economic development-to assist developing countries to improve their understanding of international trade rules and regulations and to help them strengthen their negotiations within the world trade organisation. 5.Environmentally sustainable development- the commonwealth brings together industrialised countries with significant greenhouse gas emissions. 6.Large emerging economies- notable energy production and some of the poorest and the most vulnerable economies. 7.Human development- the commonwealth works towards the millennium development goals and is partially active in education, gender and health.

Guccis Marketing Strategy

Guccis Marketing Strategy Critically contrast the key elements of Guccis marketing strategy to its closest competitor. Justify why you have chosen this company as Guccis closest competitor. Guccis focus on Heritage, craftsmanship and philanthropy: Prada a close competitor. With over 7,000 direct employees across the world, I believe we should all see ourselves as custodians of the Gucci brand—a brand that was here before all of us and one that will survive all of us. The long lasting values of the brand ultimately inform and guide every decision we make and they also inspire all of us along the way. -Patrizio di Marco: President and CEO, Gucci (Interbrand, 2009a) Renowned for its Italian craftsmanship, Gucci was founded in 1921 in Florence. ‘Over 90 years Gucci has built a heritage of exclusivity, attention over quality and style, the Made in Italy label, innovation and craftsmanship (PPR, 2010b, pp 46) and is one of the ‘worlds most desired luxury fashion brands (Nielsen Company, 2007). The Brand was highly successful in the 1950s as it became the status brand for Hollywood film stars and European royalty. However, by 1980s Gucci lost its appeal and significant losses were made in the business (Jackson and Haird, 2003). Domenico de Soles financial acumen and Tom Fords creativity transformed Gucci as a successful brand in the 1990s. In 1999 Pinault-Printemps-Redoute purchased the controlling stake and owned Gucci. With the departure of Tom Ford and De Sole, Frida Gianini took the control in 2005. Globalisation helps the evolving luxury market to expand. Factors like growing consumer expectations, clear brand positioning, pursuit for authenticity, exclusivity, differentiation contribute to intensify the competition between luxury brands with high ‘aspirational values (Baker and Sterenberg, 2003). Gucci is among the top 10 luxury brands considering brand value in the latest survey by Interbrand. In the array of luxury market Gucci competes with brands like Louis Vuitton, Chanel, Hermes, Prada, Burberry, Ferragamo, Dior, Dolce Gabbana, Versace, etc. Interbrand Leading Luxury Brands 2009 Rankings: The top 15 Luxury Brands. (Interbrand, 2009d) 2009 Rank 2008 Rank 2007 Rank Brand Country of Origin Sector 2008 Brand Value ($m) 2009 Brand Value ($m) Change in Brand Value in 2008 Change in Brand Valuein 2009 16 16 17 France Luxury 21,602 21,120 6% -2% 41 45 46 Italy Luxury 8,254 8,182 7% -1% 59 60 58 France Luxury 6,355 6,040 9% -5% 70 76 73 France Luxury 4,575 4,598 8% 1% 87 91 94 Italy Luxury 3,585 3,530 9% -2% 98 New United Kingdom Luxury 3,095 New* 99 New United States Luxury 3,094 New* Interbrand Best Global Brands rankings. (Interbrand, 2009d). In order to sustain in the competitive luxury market and define a clear brand positioning and maintain it, brands adopt innovative marketing strategies. The Marketing mix tools like the traditional 4 Ps: product, price, promotion and place along with recently added people, process and physical evidence propel the decisions in direction of the market success. Brands need to provide right product, at right price, in right place and at right promotion in order to match the consumer needs and demands. Louis Vuitton, Gucci, Hermes, Chanel, Prada are in close competition. In order to create an emotional attachment between brands and consumers, brands try to convey an image and personality that customer aspires to. Louis Vuitton has been a ‘byword for stylish elegance and sophistication (Louis vuitton, 2009). Gucci is perceived as smart, sexy, modern whereas Prada has an image of modern, trendy yet sophisticated. Chanel is very classic and elegant. Also, Chanel and Louis Vuitton were founded in France and Gucci and Prada in Italy. According to the Interbrand survey for Italys most valuable brands Gucci Ranked first (6,388 million euro) followed by Prada (2,775 million euro). Guccis pricing strategy in 1993 positioned itself below Hermes and Chanel and at par with Prada and Louis Vuitton (Kwak, 2001). Gucci and Pradas product lines include leather goods, ready-to-wear, jewellery, footwear, silks, timepieces, eyewear, skincare, home decor and fragrances. Louis Vuitton has the categories which Gucci has, although Louis Vuitton indulges even in writing instruments and textiles besides Chanel extends into sport accessories .Gucci products are sold in 283 directly operated stores at end of 2009 and in selected ‘departmental stores as well as specialist stores (PPR, 2010b). Intending to accelerate the growth of brand, Prada stated to double the number of directly operating stores in 2007. Considering Guccis 2009 revenue breakdown by geographical area, maximum revenue was from Asia- Pacific region while Europe which includes fashion forward London, Paris and Milan contribute almost equal to Japan. Breakdown of 2009 revenue by product category Breakdown of 2009 revenue by geographical area(PPR- Gucci: Gucci Group ,2010a) Gucci Chanel Prada Louis Vuitton Year of establishment 1921 1909 1913 1854 Country of origin Italy France Italy France Known for Leather goods Fashion and perfumes Leather goods Leather goods and Luggage bags Current Designer Frida Giannini Karl Lagerfeld Miuccia Prada Marc Jacob Product categories Ready-to-wear, canvas and leather goods, bags, footwear, fine jewellery, fragrances, eyewear, watches, travel and business bags, home dà ©cor , etc. Ready-to-wear, fragrances, make-up skincare, eyewear, hats, leather goods, sports accessories, fine jewellery, etc. Ready-to-wear, Nylon bags, leather goods, footwear, Fine jewellery, eyewear, fragrances, travel and luggage bags, Prada phones, etc Ready-to-wear, leather goods, travel bags, footwear, bags, eyewear, watches, writing instruments, home goods, textiles, city guides ,etc. Ad campaign theme Forever now , Spring Summer 2010 Spring Summer 2010= First Spring and lookbook Spring Summer 2010 Store locations Africa, Asia, Australia, Europe, Middle East, North America, South America. Has 283 Directly operated stores. Asia, Europe, Middle East, North America, South America, Oceania. Asia, Middle East, Far east, Europe, North America, South America. Africa, Asia, Australia, Europe, Middle East, North America, South America. Comparison of brands on basic criteria. Louis Vuitton and Chanels brand image differentiates them from Italian brands like Gucci and Prada which target towards a similar target market which is modern and fashion conscious. Gucci and Prada indulge into similar product lines and pricing levels getting them into closer competition. In 1990s during revamping the brand image of Gucci an important decision made was to develop a strategy expressing Gucci has changed. ‘Brand communication plays a vital role in redrawing the image (Jackson and Shaw, 2006). During the recession competitor brands are trying to be more distinctive. Chairman and CEO Gucci, Patrizio di Marco and his team adopted the strategy to strengthen and fine tune its positioning in the luxury goods market by focusing on its heritage and craftsmanship stressing on balanced brand equity in marketing and communication (PPR, 2010b). It also included cost cutting, adjustments to pricing, global store designs concept and structure simplification. As per Interbrands report 2009b, among global luxury brands, Prada spends highest in marketing and advertising and continued to invest more in social and cultural initiatives, brand extensions and communication. Important factors that help in building brand image. (Moore and Britwistle, 2005) Image no.1 : Louis vuitton spring summer 2010 Image no.2: Prada Lookbook 2010. (The Fashion time Magazine, 2010) (AMO, 2010) Image no.3 : Chanel Spring Summer 2010 Image no.4 : Gucci Spring Summer 2010 ad Ad campaign. campaign. (Bang Jaslyn, 2010) (Gucci, 2010a) Advertising which is guided by current market scenario and competitive environment, helps in communicating and building brand image as it creates powerful image and message to gain customers attention (Jackson and Shaw, 2009, pp.161). Luxury brands communicate their values and aura to the consumers to prove experience through images that operate on aesthetic and expressionist level (Salzer-Mà ¶rling and Strannegard, 2004). Visually stimulating Guccis Spring summer 2010 campaign focuses on sensuality with modernity and Pradas Lookbook 2010 displays uniqueness and creativity. Guccis Ad campaign ‘Forever now launched in 2010 depicts the importance of connecting past and present. The campaign uses images from 1950s focuses on heritage and craftsmanship. Gucci focusing on tradition introduced an Artisan Corner an event where houses skilled artists will travel to Guccis VIP stores where the craftsmanship will be brought to customers sight. Similarly, Pradas film ad campaign 2010 titled ‘First Spring shot by Chinese artist in Shanghai depicts the tension between the straight and gay tensions of silent intimacy (James, 2010). However, the black and white effect of the video takes us into flashback and it depicts that anything is possible in timeless and dreamlike realm. Louis Vuittons ad campaign is inspired from new age traveller, while Chanels countryside rural chic look ad campaign displays beauty and elegance. Image no. 5 : Guccis ‘Forever now ad campaign 2010(Gucci ,2010b) Image no. 6: Pradas 2010 ad campaign ‘First Spring. (Fashioning.com, 2010) Prada attempts to spread a social message to reduce tensions between straight and gay people. Also, Prada signed PETAs campaign in 2007 to ban cruelty against animals and eliminate fur usage from fashion. Gucci and UNICEF partnership began in 2005, since then Gucci consistently support education and healthcare programmes for orphans and HIV/AIDS affected children. Gucci embraces philanthropy taking new initiatives and ad campaigns to support the partnership like specially designed accessories collection, White Tattoo Heart collection (2008) featuring Rihanna in its campaign, Book ‘ Snowman in Africa, fundraising event with Madonna, ‘Gucci for UNICEF Baboushka bag etc. Professor John Fernie said ‘Alliance between charity n business is the perfect way to build brand awareness and establish brand credibility and ultimately boost profits, (McDougall, 2006). As metioned on philanthrpohy section of Guccis official website, Gucci in collaboration with the Film Foundation h as made travelling screening movie of the restored movies to save the treasures in cinemas called ‘Cinema Visionaries. Proceeding in 2010, to increase online presence and reach online customers, brands are delving into digital communication. Brand affiliation is aided by the application of appropriate functionality tools (Okonkwo, 2007). Focusing on innovation Gucci launched lifestyle application for iPhone and iPod touch. Guccis application offers access to products, fashion shows, playlists, city guides, news, ability to compose own music etc. Prada launched Prada phones in collaboration with LG in 2007. The LG designed Prada phone incorporates features like video player, high pixel camera and MP3 player. Chanel also has application on iPhone which shows Chanels runway collections. Image No. 7: Gucci application for iPhone. Image No. 8: LG designed Prada Phone. (Gucci news, 2010) (Mossesgeld, 2007) Luxury atmosphere, aesthetics and appealing luxury stores reflect the brand personality and spread the brand message into the subconscious and psychological levels on a consumer mind (Okonkwo, 2007). Following the strategic concept of global store design by Creative Director Frida Giannini ,Gucci is renovating its stores to embrace the luxurious experience of shopping which complements the brands heritage and exclusivity. In October, 2009 Gucci launched a travelling sneaker store in New York which will later move to London and Tokyo in spring 2010. Similarly proving its exclusiveness, Prada took a radical approach towards the store architecture through Prada Epicenter which communicates a distinct identity into customers mind which is in quest for something new. Image no. 9: Gucci Sloane street, London Store renovated under the Global store design concept. (WallPaper, 2010) Image no.10: Prada Epicenter (Herzog de Muron,2003). [Accessed on 14 November 2009] With Economic downturn, it is highly important for brands to provide distinctive experience to consumers. Brands are striving to create a brand image congruent to the customers image (Aaker and Biehl, 1993) and meet customer needs and demands. Gucci has adopted the strategy to be true to its long lasting values and expand its presence, tune its brand image and positioning by emphasising on the rich 90 years history, heritage and core essence of the brand into its marketing and brand communication coinciding with ‘modernity and aspirational values (Gucci, 2010a). Brands like Prada are using tactful strategies focusing on parameters like timeless, authenticity, social values and culture. Louis Vuitton differentiates its customers through its brand image, brand values in terms of turnover and advertising. Chanel though is close to Gucci considering turnover it targets a more elegant, sophisticated target. Hence, Prada is the closest competitor to Gucci by comparing them on brand c ommunication like advertising, philanthropy and an attempt to standout in the terms of store designs. REFERANCES : Aaker, D. (1991), Managing Brand Equity, The Free Press, New York, NY. Aaker, D. and Biehl A. (1993), Brand Equity and Advertising, Lawrence Erlbaum, Hillsdale, NJ. Baker, M., Foy,A,( 2003) Business and Management Research. United Kingdom : Westburn Publishers Ltd. Baker, M., Sterenberg, G. ( 2003) Managing global brands to meet consumer expectations. ESOMAR ,Global Cross-Industry Forum, Research International Qualitatif, December 2003. Barnes James G. (2003) Establishing meaningful customer relationships: why some companies and brands mean more to their customers. Managing Service quality, Vol. 13(3) pp. 178-186. Campbell, C. , Falk, P. (1997) : The Shopping Experience . London: Sage Publications, pp : 67-73, 166-72. Chadha, R. , Husband, P. (2006) The cult of the Luxury Brand- Inside Asias Love Affair with Luxury. London Nicolas Brealey International , pp.25-63, 149, 178, 267-77,280. Crask, M.R., Laskey, H.A. ( 1990), A positioning-based decision model for selecting advertising messages,Journal of Advertising Research, Vol. 30 No.4, pp.32-8. Davidson, B., Webb, Bill (2006) :Fashion Retailing, Chapter 6.In Jackson, T., Shaw, D. The Fashion Handbook. London: Routledge , pp: 105-126 Diamond, J., Lift, S. (2003) : Retailing in the new millennium. New York: Fairchild Publications. Easey, M. ( 1995) Fashion Marketing, India, Blackwell Publishing , pp.174-177. Gucci (2010a) Gucci news [Internet]. Available from http://www.keynote.co.uk/market-intelligence/view/product/10322/clothing-retailing> [Accessed on 6th March 2010] Gucci (2010b) Gucci philanthrophy [Internet]. Available from http://www.keynote.co.uk/market-intelligence/view/product/10322/clothing-retailing> [Accessed on 11th March 2010] Hines, T., Bruce, M. (2008) Fashion Marketing- Contemporary Issues. Hungary, Elsevier, pp. 132-133,198-99, 234-36. Husic, M., Cicic, M. (2009) Luxury consumption factors. Journal of Fashion Marketing and Management, Vol.13 (2) pp231-245. Interbrand ( 2009a) Patrizio di Marco , President and Chief Executie Officer Gucci : More interviews with Global Brand Leaders [Internet]. Available From file:///E:/random%20search/gucci-%20strategy-interbrand.htm> [Accessed on 8 March 2010]. Interbrand (2009b) Interbrand unveils Italys most valuable global brands [Internet]. Available from http://www.interbrand.com/press_release.aspx?langid=1000pressid=251> [Accessed on 11th March 2010] Interbrand (2009c) Italys 10 most valuable global brands [Internet]. Available from http://www.interbrand.com/press_release.aspx?langid=1000pressid=251> [Accessed on 11th March 2010] Interbrand (2009d) Best Global Brands 2009 rankings, Interbrand-Creating and Managing Brand Value, [Internet].Available from http://www.interbrand.com/best_global_brands.aspx?year=2009langid=1000 [Accessed on 18th February 2010]. Jackson, T. and Haird, C. (2003), â€Å"Gucci Group: the new family of luxury brands†, International Journal of New Product Development and Innovation Management, Vol. 4 No. 2,pp. 161-72. Jackson, T., Shaw, D. (2006) The Fashion Handbook. London: Routledge, pp. 61-3. 72-81, 105-08, 127. Jackson ,T., Shaw ,D. (2009) : Mastering Fashion Marketing. Palgrave Macmillan, pp: 112-117,161. James ( 2010) Pradas â€Å"First Spring† by Yang Fudong [Internet]. Available from file:///E:/random%20search/gay%20persons%20of%20color%20%20Pradas%20%20First%20Spring%20%20by%20Yang%20Fudong.htm> [Accesssed on 12th March 2010]. Keynote ( 2009) Clothing Retailing 2009 [Internet]. Available from http://www.keynote.co.uk/market-intelligence/view/product/10322/clothing-retailing> [Accessed on 12th March 2010] Kapferer, J.-N. (1992), Strategic Brand Management, The Free Press, New York, NY. Kwak, Mary (2001) Gucci Group N.V. (A). Boston, MA, Harvard Business School, 10th May 2001. Louis Vuitton (2009) The World of Louis Vuitton- The art of travel [Internet]. Available from http://www.louisvuitton.com/web/flash/index.jsp;jsessionid=D5QW2GEBCOOYMCRBXUCFAFIKEG4RAUPU?direct1=univlangue=en_GBbuy=0> [Accessed on 11th March 2010] McDougall, d. (2006) World: Now charity staff hit at cult of celebrity: Workers for childrens charity Unicef say celebrity campaigns and fashion company deals are hurting its image, reports Dan McDougall in Islamabad. The Oserver ( London, England) , 26th November 2006, pp.38 . Moore, C. and Birtwistle, G. (2004), ‘‘The Burberry business model: creating an international luxury brand, International Journal of Retail Distribution Management, Vol. 32 No. 8, pp. 412-22, ISSN 0959-0552. Moore, C., Fernie, J. (2004), Retailing within an international context, in Bruce, M., Moore, C., Birtwistle, G. (Eds),International Retail Marketing; A Case Study Approach, Elsevier Butterworth-Heinemann, Oxford, pp.3-37. Moore, C., Britwistle, G. (2005) The nature of parenting advantage in luxury fashion retailing- the case of Gucci group NV. International Journal of Retail Distribution Management, Vol. 33(4) ,pp 256-270. Moore, C.M. and Doherty, A.M. (2007), â€Å"The international flagship stores of luxury fashion retailers†, in Hines, T. and Bruce, M. (Eds), Fashion Marketing: Contemporary Issues, Butterworth Heinemann, London. Nielson Company (2007) Gucci reigns as the most coveted luxury brand in the world, Market Research World [Internet]. Available from http://www.marketresearchworld.net/index.php?option=com_contenttask=viewid=2053Itemid=77> [accessed on 16 February 2010] Nunes, P., Johnson, B. (2004) Mass Affluence- 7 New rules of marketing to todays consumer. Boston ( Massachusetts), Harvard Business School Press. Palmer, A. (2009) Introduction to fashion marketing, 2nd Edition- Theory and Practice. Oxford, Oxford University Press, pp. 420-23. Okonkwo, U. (2007) Luxury Fashion Branding. Hampshire: Palgrave Macmillan, pp.15-25, 30-37, 132-67, 173-78, 220-23, 260, 278-83, 310. PPR ( 2010a) Gucci: Gucci Group [Internet]. Available from file:///C:/Users/Admin/Desktop/gucci%201/PPR%20-%20Gucci.htm> [Accessed on 10 March 2010] PPR (2010b) PPR 2009 Financial Document [ Internet]. Available from http://www.ppr.com/front__sectionId-43_Changelang-en.html> [Accessed on 8th March 2010] Preiholt, H.,Hagg, C. (2006) Growth opportunities in Luxury goods and real estate. Journal of Fashion Marketing and Management, Vol. 10 (1),pp114-119. Salzer- Mà ¶rling, M., Strannegard, L. (2004) Silence of the brands. European Journal of Marketing, Vol. 38 (1/2) pp. 224-238. Schmitt, B. (1999) Experiential Marketing- How to get customers to Sense, Feel, think, act, relate. New York, The Free Press, pp.72-6. Triplett, T. (1994), â€Å"Brand personality must be managed or it will assume a life of its own†, Marketing News, Vol. 28 No. 10, p. 9. Unknown ( 2009) From Prada to Zara: is the global recession out of fashion. Strategic Direction, Vol. 25(3), pp 9-11. IMAGE REFERANCES : Image no.1 : The Fashion Time magazine (2010)Louis vuitton spring summer 2010- Louis Vuitton Spring/Summer 2010 ad campaigb :Lara Stone by Steven [Online Image]. Available from http://www.thefashiontime.com/2009/12/louis-vuitton-springsummer-2010-ad-campaign-lara-stone-by-steven-meisel/> [Accessed on 12th March 2010] Image no.2: AMO (2010) Prada Lookbook 2010- PRADA- The Spring/ Summer 2010 Lookbook [Online Image]. Available from http://www.prada.com/> [Accessed on 10th March 2010] Image no.3 : Jaslyn Bang (2010) Chanel Spring Summer 2010-Chanel Spring/Summer 2010 Ad campaign [Online Image].4th Jan 2010.Available from http://www.plussixfive.com/2010/01/04/chanel-springsummer-2010-ad-campaign/> [Accessed on 16th March 2010] Image no.4 : Gucci (2010a) Gucci Spring Summer 2010 ad campaign- Ad campaign Spring Summer 10 [Online Image]. Available from http://www.gucci.com/int/campaign/spring-summer/> [Accessed on 8th march 2010]. Image no. 5 : Gucci (2010b) Guccis ‘Forever now ad campaign 2010- ad campaign Forever now [Online Image]. Available from http://www.gucci.com/int/campaign/forever-now/> [Accessedmon 10th March 2010]. Image no. 6: Fashioning.com (2010) Pradas 2010 ad campaign ‘First Spring- Prada menswear first spring by Yang Fudong Spring/Summer 2010 [Online Image]. Available from http://www.fashionising.com/pictures/pPrada-menswear-First-Spring-by-Yang-Fudong-8206-SpringSummer-2010-4886-73781.html> [Accessed on 12th March 2010] Image No. 7: Gucci news (2010) Gucci application for iPhone- Guccinews,gucci app [Online Image]. Available from http://www.gucci.com/us/us-english/gucci-news/iphoneapp/> [Accessed on 12th March 2010] Image No. 8: Mossesgeld (2007) LG designed Prada Phone- The LG Prada phone set tp launch on March 22 [Online Image]. Available from http://www.thesmartpda.com/50226711/the_lg_prada_phone_set_to_launch_on_march_22.php> [Accessed on 12th March 2010]. Image no. 9: WallPaper (2010) Gucci Sloane street, London Store renovated under the Global store design concept -Retail Directory 2009[Online Image ]. Available from http://www.wallpaper.com/directory/retail/2009/gucci/1089> [Accessed on 13th March 2010] Image no.10: Herzog De Muron(2003),Prada Epicentre [online image].Available from http://images.businessweek.com/ss/05/11/new_retail/source/5.htm>[Accessed on 12th March 2010]