Business report for Cadbury Essay Example | Topics and Well Written Essays - 2500 words

Business report for Cadbury - Essay Exampleortfolio on the other hand it will certainly provide opportunities for Cadbury for further expand its business and achieve organic growth opted in its strategies. The report not only evaluates companys present situation but also makes useful findings regarding the companys future and put forth recommendations for the company to live a successful entity.This business report has been render in order to provide a critical assessment of the business environment in which Cadbury is operate and identify the recent changes that have occurred in the companys business that has led to change in its ownership which of course has implications for its current business strategy and also future growth prospects. The report utilizes contrastive business models to provide a summative report on the companys ability to remain as a success in the packaged food industry. This analysis is also supported by financial ratio analysis that provides useful insight into the companys financial per functionance and assists in evaluating why changes in the companys business and strategy are imminent. Finally, recommendations are made for the next years of operations in light with the present corporate strategy of the company.Cadbury has remained a British iconic company for almost 183 years before it was sold to a US company Kraft. The company was established in 1824 by Quaker John Cadbury and later merged with a Swiss counterpart to form Cadbury Schweppes in 1969. Over the years the company had developed product lines into candy and non-alcoholic drinks market. However, as the company focussed more on its confectionaries business it decided to sell off its seven famous drink brands that were erst important part of the companys business. Strategically the company has remained a successful business that in the recent years the company has gone through a tough period of hostile takeover bid by Kraft that has generated uncertainties regarding various business segments and